Very catchy, but be careful making claims like “make hot sauce great again”! There’s lots of really great small batch, artisan hot sauces out there! The write-up on the label is fun, but a little long for a label and kinda hard to read with less than young eyes! I also enjoyed the hashtag lines, #makehotsaucegreatagain and #curlpower. Good descriptors on the side (non-GMO, Gluten Free, No Sugar, all natural, only 7 ingredients) and the website’s URL. Nice graphics, easy to read, and the bottle is a short, 8oz squatty bottle, so plenty of product to enjoy in attractive packaging. The labeling is smart with a caricature of Hector’s mom on the label bearing her name, complete with signature roller. Go forth and buy and enjoy! But if you want a little more detail, read on! If you’re super busy, then the review is over. So, now for the quickie review – this sauce has instantly become one of my all time favorite Mexican style sauces! Holy Majolie is this stuff good! But I’m getting ahead of myself. And fast forward to everyone begging Hector to make them that sauce! And fast forward to Hector’s entrepreneurial spirit, and just like that, Tia Lupita was born! Born from a mother’s love for her son! (Can you tell I’m writing this around Mother’s Day?) Turns out that everyone calls Hector’s mom Tia (Spanish for Aunt) Lupita! And she would give Hector her old school, Old Mexico hot sauce to remind him of home after he moved to the states. So….it made me curious to learn more…Score a point for marketing! Then I went to the website and my heart was touched at the Tia Lupita backstory.
And Lupita always had a purple roller in her hair! What a loving memory of his mom, and what a lasting tribute. Then I looked closer at the Tia Lupita label, then back at the roller, back at the stickers, then at the roller, then back to the sauce, then to the….okay, enough! Turns out Hector named his sauce after his momma, Tia Lupita.
#Scotty o hotty carolina reaper sauce full
And as you might have concluded, the impression it made was enough that here I am with a full on review! The box came quickly with 2 bottles of sauce, some stickers, and a purple hair roller! “Well that’s all kinds of random”, I thought when looking at the roller. But I was honest with him and he sent it anyway. When Hector Saldivar asked about sending me his brand new sauce to try, I have to admit I was busy and told him I only had time for a cursory review on Facebook or Instagram.
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